Hey again
Hi, I’m Antonio Lapa, a senior product designer at Datadog, based in Paris. I work on Session Replay and Product Analytics, helping teams understand what their users do and why, and I’m focused on how AI can do more of that work for them. I think in systems rather than screens, and I believe the best design is never made in isolation. It’s a team sport.
When I'm not sketching out ideas or working with teams, you'll probably find me snowboarding (every season, no exceptions), collecting ignorant tattoos, or upside-down somewhere (acro yoga has become my latest obsession).
Paris
Datadog
Experience
Senior Product Designer • 2025 - Current
Shaping the direction for Session Replay and Product Analytics, working to make them feel like one product.
Leading the visual evolution of Product Analytics, raising the quality bar across the experience.
Designing how AI fits into the product, from finding usability issues automatically to answering questions in context.
Making complex data easier to act on, so teams get insights without needing to be power users.
Helping designers work closer to code through AI tooling and shared workflows.
Senior Product Designer • 2021 - 2025
Led design in the Agent Experience squad and design system efforts, delivering key features such as the notification centre and dark mode, improving user satisfaction.
Co-founded the Analytics squad, leading research and shaping the product vision to reduce churn, resulting in analytics no longer being a churn driver.
Introduced and maintained design processes and tooling (e.g. Figma libraries), ensuring consistency and scalability across teams.
Co-led hiring initiatives and fostered a strong design culture through critique sessions and cross-functional collaboration.
Product Designer • 2020 - 2021
Enhanced mobile user experience and supported design system decisions to align cross-platform usability for a white-label app.
Collaborated closely with engineers and product managers to deliver user-centric solutions efficiently.
Product Designer • 2017 - 2020
Designed end-to-end digital products (apps, dashboards, websites) for merchants and sales teams, from MVP to full-scale rollout.
Focused on user acquisition, self-service flows, and conversion across B2B journeys.
Conducted continuous research and iteration, balancing user needs with business objectives.
Graphic Designer • 2016 - 2017
Developed visual identities and websites while managing people development and internal communication.
Coordinated brand consistency across all customer and institutional touchpoints.
Education
Visual communication • 2013 - 2018
Other skills
Languages
UX Certificate (UXC# 1049967) • 29 May 2022
Coursework completed:
- DesignOps: Scaling UX Design and User Research
- Measuring UX and ROI
- New UX Managers
- Becoming a UX Strategist
- Being a UX Leader: Essential Skills for Any UX Practitioner
Where to find me
Want to have a coffee?
Experience
Senior Product Designer • 2025 - Current
Shaping the direction for Session Replay and Product Analytics, working to make them feel like one product.
Leading the visual evolution of Product Analytics, raising the quality bar across the experience.
Designing how AI fits into the product, from finding usability issues automatically to answering questions in context.
Making complex data easier to act on, so teams get insights without needing to be power users.
Helping designers work closer to code through AI tooling and shared workflows.
Senior Product Designer • 2021 - 2025
Led design in the Agent Experience squad and design system efforts, delivering key features such as the notification centre and dark mode, improving user satisfaction.
Co-founded the Analytics squad, leading research and shaping the product vision to reduce churn, resulting in analytics no longer being a churn driver.
Introduced and maintained design processes and tooling (e.g. Figma libraries), ensuring consistency and scalability across teams.
Co-led hiring initiatives and fostered a strong design culture through critique sessions and cross-functional collaboration.
Product Designer • 2020 - 2021
Enhanced mobile user experience and supported design system decisions to align cross-platform usability for a white-label app.
Collaborated closely with engineers and product managers to deliver user-centric solutions efficiently.
Product Designer • 2017 - 2020
Designed end-to-end digital products (apps, dashboards, websites) for merchants and sales teams, from MVP to full-scale rollout.
Focused on user acquisition, self-service flows, and conversion across B2B journeys.
Conducted continuous research and iteration, balancing user needs with business objectives.
Graphic Designer • 2016 - 2017
Developed visual identities and websites while managing people development and internal communication.
Coordinated brand consistency across all customer and institutional touchpoints.
Education
Visual communication • 2013 - 2018
Other skills
Languages
UX Certificate (UXC# 1049967) • 29 May 2022
Coursework completed:
- DesignOps: Scaling UX Design and User Research
- Measuring UX and ROI
- New UX Managers
- Becoming a UX Strategist
- Being a UX Leader: Essential Skills for Any UX Practitioner